Before social media achieves "business as usual" status there needs to be sufficient momentum in each industry for people to try it out. Too many experienced RE people are failing to engage with these new communication methods - they'll be missing out as conversations go online.
Look at the skeleton staff that the big newspapers now employ compared with the growth of blogs - sad if the broadsheets stop being published - but can anyone stop "progress"?
We hope we have taken a balanced approach in the paper we prepared for the RICS. RE professionals need to be prepared for the good and bad of Social Media - you can't control it so try to understand it.
What do you think?
http://bit.ly/4XA0r9
Tags: case studies, creopoint, facebook, social media, twitter
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